Scandals involving workplace harassment and poor treatment of workers have highlighted what can happen when ethics aren’t integral to the way organizations operate. With unique access to staff throughout their careers, as well as opportunities to influence an organization’s strategy and the way it manages its workforce, people professionals are uniquely placed to support embedding principled decision-making into daily practice. Ethics are at the heart of professionalism. To create cultures of transparency and trust, practitioners should demonstrate strong standards of integrity when advising business leaders.